Get to Know Your Customers

Google Analytics gives you the free tools you need to analyze data for your business in one place, so you can make smarter decisions. Analytics helps you understand how people use your sites and apps, so you can take action to improve their experience. Discover what Google Analytics can do by checking out the features list below:

• Analytics Intelligence - Get fast answers to questions about your analytics data, uncover insights about how your business is performing, and tap into sophisticated modeling capabilities.
• Reporting - Understand how customers are interacting with your site and apps, and easily share insights across your organization with a variety of reporting tools.
• Data Analysis and Visualization - Analytics provides many ways to access, organize, and visualize your data to suit your business needs.
• Data Collection and Management - Analytics helps your organize and manage your data.
• Data Activation - Make smarter marketing decisions informed by your data.
• Integrations - Analytics is designed to work seamlessly with other Google solutions and partner products, saving your time and increasing efficiency.

 

Google Analytics Benefits

• Build a complete picture - Analytics makes it easy to understand how your site and app users are engaging with your content, so you know what’s working and what’s not. See how people are interacting with your sites and apps and the role that different channels play by viewing robust reports and dashboards. You can even connect systems used to measure CRM, points of sale, and other touchpoints with your customers for a more complete view.
• Get insights only Google can give - Use Google’s unique machine learning capabilities to discover new insights from your data — such as which users are likely to convert or which customers have high revenue potential.
• Connect your insights to results - Analytics is built to work with Google’s advertising and publisher products so you can use your insights from Analytics to help you reach the right customers. Connect Analytics with Display & Video 360, Google Ads, AdSense, AdMob, and Ad Manager. Create remarketing lists using your Analytics data and then easily access them in Display & Video 360 and Google Ads.
• Make your data work for you - Analyze data quickly and encourage collaboration with an easy-to-use interface and shareable reports. Process and share huge amounts of data in a snap, while using our configuration APIs to keep things flexible and fully programmatic. Analytics also offers built-in technical support and a global infrastructure that delivers secure, accurate data across your sites and apps while staying fully under your control.

 

Check out how Google Analytics can help you!