free or paid products and tools to make exporting easier
of global trade experts in every field ready to assist you
in grants and financing options to help you go global
From identifying new markets to defining winning entry strategies, trade specialists, and consultants from the public and private sectors can help you build a sound export plan. Meet these experts and discover new market planning tools in this section.
No matter if you plan to sell on your own site or on marketplaces, to other businesses or direct to consumers, you will find the experts and the right tools to successfully sell online in this section. Discover the right experts and channels right here.
Reach new buyers around the world with a sound digital marketing strategy. Meet hundreds or web and digital marketing experts who will help you pick the right channels, engage with promising new audiences, and discover the right tools to do it.
Making the sale is only half the battle. Without the proper warehousing partners, the most knowledgeable freight forwarder, the most thorough customs broker, and the most reliable shipping partners, you can’t succeed. Meet all these experts here.
When it comes to being heard, you cannot cut corners. Leaving the translation and cultural adaptation of your content to amateurs can be catastrophic. No matter where you are going next, we have experts and services you can trust.
Without the right financing partners and the safety offered by proper insurance, exporting can be a risky adventure. Discover all the financing options available to U.S. exporters – including grants and loans – and explore export insurance products.
Trade is complicated. If you are new to exporting, the learning curve can be steep. From exports basics to advanced topics, the professionals, services providers, and training resources in this section will help you become a master of global trade.
Protecting yourself is the key to a winning internationalization strategy. From tax compliance to intellectual property protection, the experts and the services in this section will help you understand and navigate all the paperwork that comes with exporting.
Reaching new audiences can be an exciting and lucrative adventure when done right. Meet professionals and discover tools and services that will help you create winning marketing strategies and campaigns in new markets around the world.
We have gathered in this new section recovery resources from the public and private sectors, including grants and emergency financing from all levels of government and unique recovery resources from our partners in the private sector.
Discover all the resources and expertise various levels of government have to offer to exporters. From the financial support offered by grants and loans to the in-country expertise of our Commercial Foreign Service officers, you will discover a whole new level of support you never knew existed.
Frequently Asked Questions
With the help of Export Connect experts, we have assembled a database of hundreds of frequently (or not so frequently) asked questions on all things trade-related.
See All Questions
It is very important to have local teams helping because these individuals not only know the country in question but they also know your business. The biggest challenge companies face tends to be with communication. The marketing team needs a system to help ensure that the local views and insights generated are captured and disseminated frequently enough. Don’t bring your company into a country the hard way. Leverage your existing relationships, and make sure to give their feedback extra weight. They are by far your most credible advisors.
Each market responds in its own way to new products and services. As such, your in-country research may alter your products and services so that they can be adjusted to fit and succeed in the market you would like to enter. Companies often try to launch identical products in different markets, ignoring the fact that they’re dealing with very different customers. For example, a software company won’t succeed abroad if it sells the same product that it sells at home if users in the new market aren’t as familiar with certain advanced features. Instead, they should start with a more basic version of the product to get people accustomed to it. Likewise, a more advanced market might require more features than a product currently has available.
In-country research can help determine a whole array of best practices each market responds well to. Many companies believe they can enter new markets by following the same playbook that brought them domestic success. While brand consistency is important, different markets favor different sales and marketing approaches. For example, in countries where relationships have a higher cultural value, such as Japan, selling products and services through local partners, such as resellers or channel partners, achieve faster success than direct sales models. Conversely, SaaS, online, and “touchless” sales models are often popular in markets where the cost of living is higher and automation is preferred, such as the Nordic market.
Developing a global market entry strategy requires more complex and specialized market research. Notably, in-country research must be done. The most important data to look at when determining which markets are best are the following:
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