free or paid products and tools to make exporting easier
of global trade experts in every field ready to assist you
in grants and financing options to help you go global
From identifying new markets to defining winning entry strategies, trade specialists from the public and private sectors can help clients build a sound export plan and offer trade advice and consultation.
No matter if clients plan to sell on their own website, on marketplaces, to businesses or consumers, specialists in eCommerce can assist clients in areas ranging from eCommerce consulting to fraud prevention.
Web and digital marketing experts help clients pick the right channels, engage with promising new audiences, discover the right tools to do it and create a sound digital marketing strategy.
Making the sale is only half the battle. Without the proper warehousing partners, the most knowledgeable freight forwarder, the most thorough customs broker, and the most reliable shipping partners, you can’t succeed. Meet all these experts here.
It is salient for clients looking to expand into new markets that they communicate in an effective manner throughout all markets they wish to be part of. From translation services to translation tools, you assist clients with their localization needs.
Without the right financing partners and the safety offered by proper insurance, exporting can be a risky adventure. Assist clients with your financing and insurance services and resources.
From exporting basics to advanced topics, these professionals, service providers and training resources will help clients become a master of global trade.
From tax compliance to intellectual property protection, the experts within this category can help clients understand and navigate all the paperwork that comes with exporting.
Reaching new audiences can be an exciting and lucrative adventure when done right. Clients can get in touch with professionals who will help them create winning marketing strategies and campaigns in new markets around the world.
Frequently Asked Questions
With the help of Export Connect experts, we have assembled a database of hundreds of frequently (or not so frequently) asked questions on all things trade-related.
See All Questions
Exporters need to protect themselves. Why? Because even when you have everything planned, you are never safe from the unexpected: environmental disaster, loss, accident, etc.
Every exporter should get themselves, and their goods insure if only to sleep better at night. Beginners can purchase insurance through their carrier or freight forwarder. More experienced exporters will more often buy their insurance policy, an option that is usually more expensive but also more complete and adapted.
Here are the types of insurances an exporter should purchase:
The furious madness that has invaded online commerce is inevitably accompanied by its evil twin: fraud. It is estimated that online retailers currently deal with not less than 206,000 attacks on their stores each month, all carrying high risks of your data and your consumers’ data falling into the wrong hands.
Every ecommerce store owner should protect themselves against fraud. And by fraud we mean criminal deception conducted during a commercial transaction over the Internet and intended to result in personal or financial gain.
There are six main types of fraud ecommerce merchants should be wary about.
1) Credit Card Fraud and Interception: When a criminal use a stolen credit card number to buy products or services online. The transaction defrauds the cardholder, and eventually the store owner. In the interception scenario, the criminal steals the credit card and ask the goods to be delivered to the customer’s address. They then intercept the package before it reaches the door.
2) Affiliate Fraud: Merchant can use affiliate commissions, a system that share the benefit of a sale between the merchant and a partner who shared a link. For example, Partner A is promoting shoes on his podcast. Viewers click on the link to purchase the shoes. Partner A will then receive a commission from the merchant. In affiliate fraud, criminals game the system. They defraud the online merchant using fake activity to either generate commissions or to increase their amount.
3) Chargeback Fraud: This one is both easy and it can be hard to detect. It happens when a customer waits after they have received a good or a service (sometimes months after) to make a claim to their credit card company, stating that the expense was a fraud. The credit card company then demands a chargeback, and the merchant must refund the purchase.
4) Account Takeover or Phishing: Criminal send different customers direct emails and messages to try to get their personal info. They then use the password and username to log into different customers’ accounts to change the password and make different purchases.
5) Triangulation Fraud: A criminal creates a fake website to collect people’s information. He then uses this information to create a profile on different online stores and buy goods. They even go as far as to shipping the goods ordered by the customers on their fake website to maintain the fraud as long as possible.
CSA Research last stats are pretty clear: if you want to sell your products or services, you need to speak the language of your end users. And by “speak” we mean that your website, your helpdesk, and most of your communications must be in the mother tongue of the person you are trying to sell to.
You still think enough of your future clients speak English, and that should be enough?
Here (according to CSA stats)
There is no avoiding it: if you want to extend to other markets, you will need to localize your website. Even if you are in the United States and trying to expand to Australia. Yes, it’s English, but no, it’s not the same culture, the same holidays, the same payment options, the same postal codes, the same… you get it.
But let’s define localization first. Localization is the creation of a new website, based on your main site, that offers a new experience entirely designed for users from another country. Yes, localization includes translation, but it’s also a lot broader in scope.
Localizing a whole website is quite an adventure, and it can be costly. Some companies decide to penetrate new markets with a micro-site or a landing page that welcome new customers in their language before redirecting them to the main website (often in English, Spanish, or Mandarin). This should, however, only be considered as a short-term solution.
If you’re still unsure or if you have questions regarding the localization of your website, contact one of our experts on Export Connect.
Businesses use ecommerce platforms to manage their website, sales, marketing, operations, and part of their communication. Most platforms can be divided between headless, open-source, and SaaS. Your choice will mostly rely on your technological cabilities, your budget, and your final needs.
Once you have defined what type of platform best suits your needs, you can have a look at the options out there, keeping in mind your budget limitations and your technological capacities.
Here’s a list of the most popular platforms:
You need help, or you’re still unsure about your needs? Contact one of our ecommerce experts on Export Connect.
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