From identifying new markets to defining winning entry strategies, trade specialists from the public and private sectors can help clients build a sound export plan and offer trade advice and consultation.

Trade Consulting & Strategy

No matter if clients plan to sell on their own website, on marketplaces, to businesses or consumers, specialists in eCommerce can assist clients in areas ranging from eCommerce consulting to fraud prevention.

eCommerce

Web and digital marketing experts help clients pick the right channels, engage with promising new audiences, discover the right tools to do it and create a sound digital marketing strategy.

Web & Digital Marketing

Making the sale is only half the battle. Without the proper warehousing partners, the most knowledgeable freight forwarder, the most thorough customs broker, and the most reliable shipping partners, you can’t succeed. Meet all these experts here.

Shipping and Logistics

It is salient for clients looking to expand into new markets that they communicate in an effective manner throughout all markets they wish to be part of. From translation services to translation tools, you assist clients with their localization needs.

Localization

Without the right financing partners and the safety offered by proper insurance, exporting can be a risky adventure. Assist clients with your financing and insurance services and resources.

Financing & Insurance

From exporting basics to advanced topics, these professionals, service providers and training resources will help clients become a master of global trade.

Education and Training

From tax compliance to intellectual property protection, the experts within this category can help clients understand and navigate all the paperwork that comes with exporting.

Taxes, Legal, and Regulatory

Reaching new audiences can be an exciting and lucrative adventure when done right. Clients can get in touch with professionals who will help them create winning marketing strategies and campaigns in new markets around the world.

Marketing & Communications

These are organizations that support small and medium businesses in their internationalization journey. Programs and services are available to businesses within their own state.

Trade Organizations

Alabama

Alaska

Arizona

Arkansas

California

Colorado

Connecticut

Delaware

Florida

Georgia

Hawaii

Idaho

Illinois

Indiana

Iowa

Kansas

Kentucky

Louisiana

Maine

Maryland

Massachusetts

Michigan

Minnesota

Mississippi

Missouri

Montana

Nebraska

Nevada

New Hampshire

New Jersey

New Mexico

New York

North Carolina

North Dakota

Ohio

Oklahoma

Oregon

Pennsylvania

Rhode Island

South Carolina

South Dakota

Tennessee

Texas

Utah

Vermont

Virginia

Washington

West Virginia

Wisconsin

Wyoming

Export Connect

State Agencies

Government Resources

From discovering new and promising markets to getting a first order delivered to a new customer thousands of miles away, there are hundreds of experts, organizations, and resources available to support the export journey of businesses in California.

California International Trade Center (CITC)

Small Business Support

Trade Promotion and Support

Trade Training Organizations

The International Trade Center (ITC), powered by California Community Colleges, is a first-of-its-kind organization specifically designed to enhance the competitiveness of small and mid-size businesses through digital trade. Building on the 30-year histor

Perry Goldstein is an electronics industry veteran, with over 40 years of experience in manufacturer sales and marketing in both the consumer electronics and Pro A/V spaces.&nbsp; He has managed sales in both B2B and B2C markets.

He spent the majority of his career with Panasonic, where he pioneered many programs in the consumer electronics industry.&nbsp; Among them was the industry’s first local based multi-ethnic marketing campaign, advertising in five different languages simultaneously in the Los Angeles market.

He was also a member of the team that executed Panasonic’s entry into the eCommerce vertical in the late 1990s, including Amazon in its early days.

At Marshall Electronics, Perry managed global sales and marketing activities for the MXL audio division.&nbsp; He designed and executed the ecommerce Global Initiative, placing MXL microphone products on Amazon and other ecommerce sites in seven different continents.&nbsp; Perry is also an accomplished writer, a professional presenter, entertainer, and a musician.

&nbsp;

<h1>Perry Is a Recognized Expert in Ethnic Marketing</h1>

While at Panasonic, Perry designed and managed the electronics industry’s first entry into ethnic marketing.&nbsp; He created marketing campaigns in Spanish, Chinese, Japanese, and Korean.&nbsp; He worked on the U.S. 2010 census, designing and executing a campaign in Spanish, Russian, Tagalog, Chinese, Korean, and Japanese.&nbsp;

Perry has managed both sales and marketing teams.&nbsp; He served as Sales Manager and Marketing Manager at Panasonic, and was Director of Sales &amp; Marketing at Marshall Electronics/MXL.&nbsp;He is also an award winning sales person.&nbsp;

&nbsp;

<h1>California International Trade Center</h1>

Perry joined the California International Trade Center team in 2019 as an eCommerce Industry Expert. In that capacity, is creating educational materials for use by small businesses and student interns. He is also an active blogger for CITC, contributing blogs covering all topics relating to eCommerce business and careers.

&nbsp;

<h1>Fields of Expertise</h1>

Perry’s field of expertise is content creation and content marketing.&nbsp; He has created eCommerce content for both company owned websites, as well as third party platforms.&nbsp;He has extensive experience in creating content for Amazon worldwide.&nbsp;He also has expertise in the business of eCommerce, specializing in channel sales strategy and execution.

Perry’s greatest talent is his creativity.&nbsp;He is known as “The Big Idea Guy”.&nbsp;Many of the products, programs and events he created were first-in-industry. He won numerous awards for product design in the microphone field and he is an accomplished event manager, specializing in the creation and execution of large scale marketing events.

About Perry Goldstein - Brand Strategy & Digital Marketing

Perry Goldstein

Perry Goldstein is an electronics industry veteran, with over 40 years of experience in manufacturer sales and marketing in both the consumer electronics and Pro A/V spaces.&nbsp; He has managed sales in both B2B and B2C markets.

He spent the majority

Perry Goldstein on Export Connect - Find Trade Experts and Resources

Perry Goldstein is an electronics industry veteran, with over 40 years of experience in manufacturer sales and marketing in both the consumer electronics and Pro A/V spaces. He has managed sales in both B2B and B2C markets.

expert

Perry Goldstein

California

California International Trade Center (CITC)

Have questions?