Random Dynamic Resources (RDR) is a frontline market research company providing field research services across Africa.

We develop field research tools that enhance productivity and optimize market research values via the use of up to date consumer– oriented technology, in–built strict quality control measures. Our veteran field professionals provide the root for growth and their experiences are the ingredients that have seasoned our competences.

We are established to promote professionalism, provide quality data via field research, create ideas that work and add value to the user of our services. Our innovative techniques ensure that clients get premium value for their investment.

Our company provides fieldwork services in more than 30 markets across the West, Central, Southern and East Africa. Our Headquarters is located in Lagos, Nigeria, the hub and largest economy in Africa with contact office in Washington DC USA to connect easily and serve our North American partners. With field offices in Douala, Cameroon and Nairobi, Kenya, we combine the strength of both field research and consultancy, bringing together our experience in qualitative and quantitative field research. RDR works with reliable partners in North Africa region to provide wider coverage of the African continent.

 

Our Services

• Qualitative Research - We possess the capability to recruit B2C and B2B quality respondents for various qualitative insights and/or plan the logistics for your research studies.
  • Focus groups
  • Indepth interviews
  • Bulletin boards/ Online communities
• Quantitative Research - Fieldwork is the foundation of every market research. Though reliable statistics are hard to come by, and in few places, non-existent; huge percentage of the population live in rural areas. We understand these difficulties and its challenges deeply but want to bring our best approach to addressing them.
  • Retail consumer observations
  • Retail audit and analytics
  • Consumer panel
  • Mystery shopping
  • Eye tracking online and facial coding
  • Advertising and media research
• Data Management & Analytics - We use modern data management and reporting tools to track consumer behaviour across variegated segments, benchmark our clients with their competitors, conduct complex academic and social research studies. Our data management platform enables us to enrich, amplify, execute and measure the value of our client’s data set in a way that provides crucial insights.
• Data Collection - All our data collection staff are trained and regularly appraised for the tasks they undertake. Our data validation process is in-built. Field teams are evaluated at recruitment stage on the skills needed to perform their work. This includes language proficiency testing.
• Urban & Rural African Communities - We have explored most urban and rural communities across the Sub Saharan Africa with diverse local languages and rich cultures: we make use of local staff in each country to bring about the best approach. In extreme difficult environments, we strive for improvement while learning new ways to achieve the best results.
• Research Studio - Our research studio is a unique and custom built research facility conveniently located in Nigeria. Our focus group facility not only offers high end space suitable for all types of research and for meetings and training, but also provides competitively priced consumer viewing without compromising on comfort, style or technology. Our experienced and caring staff aim to ensure a productive, comfortable and enjoyable experience for all our clients.