Rakuten Ichiba is one of the largest eCommerce platforms in the world with more than 100 million members and $30bn in domestic eCommerce transaction volume. Rakuten Ichiba began in 1997 by enabling local sellers to easily create an online store and sell across Japan on its third-party marketplace. Today, Rakuten Ichiba has more than 26.8% market share in the entire Japanese eCommerce market.

Rakuten provides a variety of consumer and business-focused services including eCommerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports.  The company is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas.
 

In Japanese, Rakuten Stands for Optimism 

It means we believe in the future. It’s an understanding that, with the right mind-set, we can make the future better by what we do today. So we challenge ourselves to evolve, innovate and experiment, to create a better, happier future for everyone.

 

What Differentiates Rakuten's Platform?

• Market Share - Rakuten dominates the online market in Japan. It has over 25% of online B2C market and 30% + in categories such as apparel, food, and household accessories.
• eCommerce Consultant - A dedicated eCommerce Consultant (ECC) will be assigned to your shop to maximize your potential on Rakuten. ECC will provide the latest market trends and tailor sales strategy for you.
• Branding - Rakuten is a shop centric marketplace in which merchants can control their own storefront, product pages, and customer experiences. Merchants are able to conduct CRM activities to first time purchasers and nurture them into repeaters.

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