Potomac International Partners is a multidisciplinary consulting firm that matches ideas with needs and creates opportunities from challenges. We go beyond consulting and counsel with actionable solutions that address real world issues in real time. We deliver winning programs for clients navigating policy and political challenges, building brands, protecting reputations, and entering new markets here and abroad.

Potomac International Partners converts decades of collective global experience into strategic value for our clients. We offer a rich playbook of knowledge of how governments and markets work, what makes stakeholders respond, how to mobilize influencers, and what drives action.

Designing the right strategic solution begins with listening, to customers, to employees, to competitors, to investors, to all the stakeholders we need to reach, engage, and persuade. Data analytics gives us insight that informs storytelling, sparks ideas, identifies the right tactics, and validates the power of our creative expression. At the end of the day we deliver what matters most: Results that can be measured on the bottom line.

 

These essential elements drive success for clients:

• Insight into stakeholder beliefs, behaviors and preferences.
• Deep understanding of the policy process and political influencers.
• An authentic narrative that resonates and connects.
• A compelling call to action.
• Creative ideas for engaging stakeholders.
• An efficient use of communications tools and channels.
• Long standing relationships with decision makers and insight into their thinking.

 

Who Do We Represent?

Potomac represents individuals, companies, trade associations, sovereign nations, and NGOs in three main practice areas:

1. Government Relations

While the rules of government advocacy are constantly changing, the realities remain as old as the republic. Access alone is not enough. Success depends on building alliances on both sides of the aisle and promoting solutions that benefit constituents and serve the national interest.

We are a focused team of policy specialists with real commercial experience working at the intersection of global business and government. We know the process, the people, and the pressure points in Congress, the Administration and across the regulatory agencies.

Our federal marketing team understands how to navigate the complexities of selling products and services to the world’s largest consumer – the US federal government. We help companies identify and pursue opportunities through knowledge of the process and familiarity with decision-makers.

Service Areas:

• Political Strategy
• Bi-partisan Coalitions
• Congressional Lobbying
• Access to Federal Agencies
• Regulatory Negotiations
• Federal Marketing

Capabilities:

• Coalition Management
• Spokesperson
• Issue Campaigns
• Procurement Strategy
• Communications

Industries:

• Technology
• Energy
• Issue Coalitions
• E-commerce
• Financial Services
• Health Care
• National Security
• Telecommunications

 

2. Advocacy Communications

Changing public policy, building reputations, and managing issues all require strategic communications programs grounded in audience insights, compelling stories, creative execution, and tactical engagement on the right platform, at the right time.

At Potomac we build client programs shaped to the current environment and the specific situation. We combine the efficiency of digital media communications with the effectiveness of direct personal connection with influencers, opinion leaders, and decision-makers.

We connect with communities to establish trust. We engage disparate constituencies and help them work together. We build coalitions and mobilize like-minded allies into a political force. We target third party influencers and use their credibility to persuade others.

Service Areas:

• Public Affairs
• Grassroots Organizing
• Reputation Management
• Digital Engagement
• Advertising

Capabilities:

• Strategy and Planning
• Attitudinal Research
• Positioning and Message
• Data Analytics and Influencer Targeting
• Content Development and Design
• Constituent Activation and Mobilization
• Social Engagement
• Media Relations
• Media Buying
• Contingency Planning and Issue Management

Industry Expertise:

• Automotive
• Consumer Goods and Services
• Energy and Environment
• Financial Services
• Food and Agriculture
• Gaming
• Health Care and Pharmaceutical
• Manufacturing
• Retail
• Technology and Telecommunications
• Transportation

 

3. International Consulting

Business today is global…but politics remains very, very local.  Market entry, whether US companies seeking entry into non-US markets, or foreign companies seeking entry in the US, works best when the overtures are made with and by familiar faces.

Our hands-on approach to market entry and international consulting overcomes cultural barriers by working with our on the ground associates from the beginning of the project through to success.

Service Areas:

• Global Market Entry Solutions
• Sovereign Government Representation
• International Public Affairs
• Trade & Trade Policy
• Sovereign - Wealth/Investment/Strategic Funds
• Global Political Risk Analysis
• Foreign Direct Investment/PPP

Capabilities:

• Senior and experienced on the ground teams in multiple countries available to assist and carry out your objectives
• Unique ability to help foreign corporations successfully enter U.S. markets and navigate unforseen hurdles
• Our veteran team of professionals can help your government positively brand itself to change or counter negative perceptions
• Through our strategic partnerships, we help your government identify opportunities to attract FDI and structure PPP's
• Successfully counseled governments and corporations to work with the World Bank Group; IDB; African Development Bank; and OECD
• We put our experience, relationships and know - how to work for you with multi-national organizations