KAWO makes brands loved on social media in China, by making it easy for them to understand and connect with their audience. KAWO is a 7-year-old venture-backed WeChat, Weibo & Douyin management platform headquartered in Shanghai, China.

Back in 2013 many western brands were just starting to develop a presence in China and social media was a very cost-effective way to begin. Brands were understandably still nervous about a country with a very different language and culture. We thought we could use technology to make social media in China more transparent, simple, and affordable. We soon realised that translation alone wasn't enough, brands needed localisation to take account of the cultural differences in China. So we pivoted KAWO to become a management platform helping brands and their global teams to work effectively together.

 

Our Solutions

• Multiple Accounts - You manage many social accounts across multiple agencies or distributed teams. Get everything under control in one enterprise solution.
• Planning - The top 1% of content drives 30% of total engagement. Great content is created by effective teams. Learn how KAWO can put you into the top 1%.
• Reporting - Effortlessly show the ROI and impact you deliver through social. Learn what engages your audience and exceed expectations.

 

Visit our website and find out how KAWO can help you win on social media in China!