Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.

Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

 

Hotjar Benefits

• Gives you clear and visual data points about what’s happening on your site
• Helps you get some of the context about why people behave the way they do
• Does the above quickly without requiring a steep learning curve
• Is easy to get buy-in for and show the value of

 

Hotjar Offers

Hotjar offers behavioural and feedback services such as the following:

• Heatmaps - Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire.
• Recordings - Eliminate guesswork with Recordings of real visitor behavior on your site. By seeing your visitor’s clicks, taps and mouse movements you can identify usability issues on the fly and issues they encounter.
• Conversion Funnels -  Find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site.
• Form Analysis - Improve online form completion rates by discovering which fields take too long to fill, which are left blank, and why your visitors abandon your form and page.
• Incoming Feedback - Give your visitors an easy way to leave instant visual feedback on your website or app. See what people love and hate, identify issues, and find opportunities for growth.
• Feedback Polls - Improving the performance and experience of your website starts with understanding what your visitors want and what's preventing them from achieving it. Target questions to specific visitors anywhere on your web and mobile site.
• Surveys - Build your own responsive surveys using an easy editor. Collect responses in real-time from any device. Distribute your surveys using web links, emails or invite your visitors just before they abandon your site to uncover their objections or concerns.