Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.

Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world.
 

Our Mission

Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind.
 

Supporting Small Businesses

Half of the items sold on Amazon worldwide are from small- and medium-sized businesses that offer their products through Amazon Marketplace. Amazon helps small businesses and entrepreneurs reach hundreds of millions of customers around the world.

Among the customers we’re focused on are small businesses and entrepreneurs. They sell their products in Amazon’s stores. They start businesses to deliver packages for Amazon. They write books available on Kindle and create videos for customers to watch on Prime Video. They use developer tools from AWS and build skills on Alexa to reach their own customers. In total, there are more than 1.9 million businesses, content creators, and developers in the U.S. using Amazon products and services to follow their dreams and reach customers.
 

Transportation

Amazon invests in building a world-class delivery network to provide fast, free shipping to our customers. We empower individuals and small businesses through programs like Amazon Flex and our network of Delivery Service Partners, to help get packages to customers where and when they want them.