How Artificial Intelligence for eCommerce Is Changing Website Optimization

Published: 07/13/2017

Is artificial intelligence for ecommerce the next big thing in website optimization? Brands have been experimenting with their website experiences for years. Generally, this comes in the form of A/B testing, where sites compare their current experience with a new idea, or, A vs. B.

But this process is slow and inefficient. Only 1 in every 6 or 7  A/B tests produces a winning design, and great ideas don’t get implemented because businesses are waiting for their tests to fail or succeed.

But with AI, it is apparently different. Sentient Ascend is supposedly powered by genetic algorithms that solve the problems A/B testing suffers from.

Jon Epstein, Senior VP of International at Sentient Technologies, explains how:

Watch the full interview series created and posted through Prodygia here

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This video and audio interview series and all content provided on this site are intended to provide a resource to U.S. exporters. Our content is continuing to grow, expand and adjust based on the changing and evolving market dynamics. It is not comprehensive. Inclusion does not constitute an endorsement or recommendation by the U.S. Foreign Commercial Service or the International Trade Administration. The Commercial Service and its collaborators have performed limited due diligence research; but we strongly recommend that you perform your own due diligence investigation and background research on any company or service we profile in this series. We assume no responsibility for the professional ability or integrity of the information and concepts described throughout our content.

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