Finding Consumers’ “True Fit” When Selling Online

How do you offer the ideal fit for clothing when you’re selling online and consumers can’t try things on? Unless they have a personal virtual body scanner, shoppers have to make their best guess. Some retailers are sharing data to make it easier for customers to be confident in their purchases – especially when shopping overseas brands. Josh Halpern, host of the Getting to Global interview series, talks with William Adler, CEO of True Fit in our latest video.