An interview with a Japanese consumer

If you’re thinking about global markets to grow ecommerce sales from a US-based brand or retail business, Japan should definitely be on the radar. With $89 billion in ecommerce revenue in 2015, Japan is the 4th largest e-commerce market in the world, and is larger than Australia and larger than any market in Europe, for example.

Carl Miller, Co-Founder of the Global Retail Insights Network, sits down with Midori Kono, a Japanese consumer, to discuss her purchasing habits.

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